Petr Pavlák

1 Challenge

Italy Style Linea has been distributing professional hairdressing and skincare cosmetics for over thirty years and runs two online stores on top of a central warehouse. Beautyonline targets the general public, while Italy Style serves salons with registration, wholesale price lists, and regional reps. On top of that comes an Academy for hairdressers, an expert blog, a mobile app, and a showroom.

Expert questions — which color suits which hair type, what can be shipped to Slovakia, or how to combine products — used to land on the marketing and support team. The knowledge lived in the heads of the technologists, not in the system.

2 Solution with INFLU:ON

Today, a customer in the online store gets expert advice instantly, day or night, weekends included, from an assistant that draws on the company's own knowledge base — that is, product data, technical procedures, and distribution rules, not the internet.

• Custom knowledge baseStructured knowledge about 14 brands, procedures, and rules, the foundation for the AI assistant.
• AI customer assistant in the storeProduct advice via MCP and vibecoding, learning from the company's own data, not the internet.
• Full payment processingOnline payments for an established online store with no manual reconciliation.
• Pohoda integrationOrders and payments flow into accounting automatically.
• AI agents running the storeCustomer support, automation, and reporting to owners.
• Company management through AI infrastructureCoordinating marketing, support, and sales in one place.

3 Result

Payments, Pohoda accounting, and reporting all run automatically, and the marketing team stopped being a helpdesk. Instead of answering the same questions over and over, they focus on brands, the Academy, and content.

The company now coordinates through AI infrastructure instead of email, and expert knowledge that used to live only in the technologists' heads is finally available to customers and the system alike.