Marie Rosecká

Founder & CEO INFLULAND

“INFLU:ON is the backbone of our business. Everything from community to invoicing runs on it. Without it we couldn't have grown.”

CompanyINFLUBA s.r.o., Prague

Websiteinfluland.cz

IndustryInfluencer marketing, UGC, barter

6+ months

Without a working payment gateway from the original vendor

3 months

From taking over crisis management to launching the new version

3,300+

Offers from brands and companies in the app after the relaunch

1 Challenge

INFLULAND launched in 2024 as the first barter app connecting influencers, UGC creators, and brands. It had a strong start, a launch event with Kazma, and plenty of media attention. Then came an operational problem. The original vendor was blocking development, the app stagnated, and the payment gateway didn't work for more than six months. Without payments there's no selling subscriptions, and without subscriptions there's no growth.

So Marie didn't just need new code. She needed someone to take over management, extract the data from the original solution, and get the product back to market.

2 Solution with INFLU:ON

We took the project into crisis management, completely rewrote the app, and migrated the data to the new version. INFLULAND also joined our acceleration program, so alongside the code it got strategy and a weekly delivery pace. Version 2.0 launched in March 2026.

Crisis managementTaking over the project from a blocking vendor, stabilizing operations, and a clear relaunch plan.
Data extraction and refactoringA complete app rewrite and data migration to the new version within a few weeks.
Incubation and acceleration programStrategy, execution, and a weekly delivery pace.
B2B strategy and executionA new model for companies and expansion from gastro into every industry.
Full payment processingA working payment gateway and subscriptions for both businesses and the public.
Fleet of AI agentsB2B client onboarding, customer service, and internal reporting.
AI plan and application hostingFull platform operations on INFLU:ON, with no in-house IT.

3 Result

Version 2.0 opened INFLULAND up to every type of business, UGC creators, and the general public. What was once a gastro niche became a cross-industry platform, from online stores to fitness. Payments work, subscriptions for businesses and individuals sell online, and the app now holds over 3,300 offers from brands.

Operations today run on a fleet of AI agents, from B2B client onboarding to customer service and reporting. That leaves Marie free to focus on what sells the platform best: her own brand and a community of hundreds of thousands of followers.

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