Milan Pham

1 Challenge

Culíkárna hand-makes made-to-order kanekalon ponytails and clip-ins and grew from Facebook and TikTok into its own online store. Sales rely on individual, one-on-one communication: a customer sends a photo of her hair, the shade gets matched, the length is noted, and the custom piece takes weeks to make.

As the company grew — becoming an s.r.o. in 2024, exhibiting at FOR BEAUTY trade fairs, and offering wholesale pricing for salons — the old model, where everything ran through Messenger and the owner's memory, stopped being enough. What was missing was a system to process orders, keep track of notes, and connect sales with accounting.

2 Solution with INFLU:ON

Orders are now processed in a system built exactly around the manufacturing process, from intake through shade consultation to shipping. Payments are handled automatically, and the Pohoda accounting software gets filled in without any retyping. And whenever operations need a new small tool, management builds it themselves with vibecoding.

• Custom order-processing systemA dedicated tool built with vibecoding via MCP that mirrors the real production process.
• Full payment processingOnline payments for an established online store with no manual reconciliation.
• Pohoda integrationOrders and payments flow into the accounting software automatically.
• AI agents running the storeCustomer support, routine automation, and reporting to the owners.
• Team management and coordinationTasks, production, and shipping run through the AI infrastructure.
• Vibecoding for managementThe owners build their own micro-tools for day-to-day operations.

3 Result

Recurring pre-purchase questions — delivery times, shades, lengths — are now handled by an AI agent, and instead of compiling reports, the owners get ready-made overviews.

Custom manufacturing, where every detail matters, finally has a system that keeps things in order from order to shipping. The team can focus on production itself instead of retyping data.