Lucie Pham

1 Challenge

Lucie Pham has spent twenty years behind the brush, done makeup for thousands of women, and built a strong community around herself. Over time, the makeup artist added her own products and projects: a book, an online makeup course, her own palettes and brushes, and corporate talks.

But each of those products needed a website, ordering, payment, and a way to track leads. The traditional route would mean an agency, months of waiting, and a budget that a personal brand can hardly earn back. And Lucie has no technical background.

2 Solution with INFLU:ON

It turned out the barrier wasn't technology, but the fear of it. When the interface is just an everyday conversation, a non-technical person can do what used to take three vendors. Today Lucie runs her entire business, website, contacts, and sales, herself through Claude Cowork and INFLU:ON.

• New website built with AIShe built the website herself, from structure to copy and product videos. No designer, no developer.
• CRM integrationThe contact form and presales feed the CRM, so every lead comes with a clear intent: book, course, or talk.
• Selling the book and productsOrder pages with online payment for presales of the book, course, and bundles.
• Live selling on social mediaAs an INFLU:ON LIVE ambassador, she sells directly during the stream, while orders and payments are handled in the background.
• Managed through Claude CoworkWebsite edits, an order overview, and communication all from one conversational interface.
• Hosting and data under one roofWebsite, media, and orders all run on INFLU:ON, one platform instead of a separate store, CRM, and invoicing.

3 Result

Lucie has a website she can update herself whenever she likes. Presales of the book and course run with online payment, leads drop straight into the CRM, and she can see who wants what, with no spreadsheets and no waiting on a third party.

The result is a sales process she can run herself and one that grows along with her. INFLU:ON handles the operational work, and Lucie focuses on what she does best: her community and her products.